The must-attend trade shows and fairs in Quebec in 2026

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The trade shows and fairs in Quebec in 2026 offer dozens of real opportunities to grow your network, generate leads, and strengthen your brand awareness. Whether you are in manufacturing, agri-food, tourism, or technology, there are key events worth adding to your calendar right away.

Most of these trade shows are recurring events that take place every year at the same time. Knowing them in advance allows you to plan your exhibition strategy long-term and optimize your booth investments.

Upcoming trade shows from April to December 2026 in Quebec

Here are the major confirmed events for the rest of the year. These are recurring trade shows held annually.

Confirmed trade show calendar (April to December 2026)

Show Dates 2026 Location Industry
National Franchise Show April 11–12 Palais des congrès, Montreal Franchise, entrepreneurship
SIAL Canada April 29 – May 1 Palais des congrès, Montreal Food, agri-food
55th Quebec Auto Sport Show XPN May 1–3 ExpoCité, Quebec City Automotive, motorsports
Saint-Hyacinthe Agricultural Fair July–August Espace Saint-Hyacinthe Agriculture, agri-food
Travel & Tourism Show Oct 30 – Nov 1 Palais des congrès, Montreal Tourism, travel
ADM Montreal (PACKEX, EXPOPLAST, FabBatt) Nov 11–12 Palais des congrès, Montreal Manufacturing, packaging, plastics
Expo Franchise (fall) Nov 21–22 Palais des congrès, Montreal Franchise, business opportunities

Note: Dates for the Saint-Hyacinthe Agricultural Fair were not officially confirmed at the time of writing. Please verify with each organizer before booking your space.

Major recurring trade shows to know in Quebec

Several major trade shows return every year in Quebec at the same time. The Montreal International Auto Show takes place every January at the Palais des congrès. Expo Habitat returns in March. SIAL Canada, the largest agri-food show in the country, is held every spring in Montreal. The Travel & Tourism Show takes place every fall at the same venue.

Understanding these annual cycles allows you to plan your booth investments over two to three years instead of event by event. A modular booth that adapts to different booth sizes becomes far more cost-effective than purchasing a new portable booth every year.

For example, a food industry company attending SIAL Canada annually and two regional fairs can design one modular system configured as a 10×10 booth for regional fairs and expanded to 10×20 for SIAL. This multi-event approach delivers the best long-term ROI.

Agricultural and regional fairs in summer and fall

Quebec hosts more than 90 trade shows and fairs per year, including many regional agricultural fairs held mainly in summer and fall. The Saint-Hyacinthe Agricultural Fair, now in its 189th edition, is the largest and oldest agricultural fair in the province. These regional events are often underestimated but provide direct access to highly engaged local audiences.

For companies targeting regional markets, these fairs are among the most profitable opportunities of the year. Total investment (space + booth + travel) is usually under $5,000, making them highly cost-effective. A well-designed portable booth is often sufficient for these events.

How to use the Quebec trade show calendar

Having the list of events is good. Knowing which ones to prioritize is even better. Start by identifying where your target customers are present. Ask organizers for past statistics such as visitor numbers, exhibitor profiles, and return rates.

Plan your entire yearly calendar instead of making decisions event by event. Book your spaces early: prime locations sell out months in advance, especially for major events like SIAL Canada or ADM Montreal. Also allow six to eight weeks for booth design if you are going custom.

Our team can support you from strategy to installation for every trade show on your calendar. You can also consult the official Quebec trade shows directory for a complete overview of available events.

Prepare your booth for trade show season

Trade show season in Quebec peaks in spring (April–May) and resumes in fall (October–November). If you plan multiple events, prioritize durability and flexibility. A modular system that adapts to different booth sizes is the most cost-effective long-term investment. It helps maintain consistent branding while adjusting to each space.

Also consider logistics between events: storage, transportation, and equipment condition checks. A booth designed to travel between events protects your investment and reduces last-minute stress.

Plan your Quebec trade shows for 2026 now to perform all year long

Trade shows and fairs in Quebec in 2026 provide real opportunities to generate qualified leads and strengthen your brand. The key to success is early planning, selecting the right events, and investing in a booth that reflects your value. Companies that treat trade shows as a strategic investment consistently outperform those who decide last minute.

Want to maximize your trade show presence this year? Let’s discuss your event calendar and build a strategy that delivers real results.

Frequently asked questions about trade shows in Quebec in 2026

What are the main trade shows in Quebec in 2026?

Main trade shows include the Montreal International Auto Show, Expo Habitat, SIAL Canada, Saint-Hyacinthe Agricultural Fair, Travel & Tourism Show, ADM Montreal, and Expo Franchise. Quebec hosts more than 90 trade shows throughout the year.

How much does a trade show booth cost in Quebec?

Costs vary depending on the show and booth size. For a 10×10 space, expect between $2,000 and $5,000 for regional events, and $5,000 to $15,000 for major shows at the Palais des congrès. Booth design, transport, and staffing are additional costs.

How do I choose between a Montreal and a regional trade show?

Montreal offers a larger and more diverse audience, while regional shows provide direct access to local markets at lower cost. Many companies attend both for broader coverage.

When should I book my trade show space?

For major events (SIAL, ADM Montreal, Expo Habitat), book six to twelve months in advance. Premium locations such as corners and entrances sell out first. For regional fairs, three to six months is usually sufficient.

Picture of Stephanie Raymond ·
Stephanie Raymond ·

Présidente fondatrice de OutStanding Exposition

Stéphanie Raymond accompagne les entreprises dans la création de présences événementielles stratégiques et mémorables, appuyée par plus d’une décennie d’expérience terrain. Elle partage des réflexions concrètes pour aider les marques à mieux se positionner lors d’événements professionnels. Son approche allie rigueur, créativité et compréhension réelle des enjeux d’affaires.